Harnessing the Power of Big Data with Geospatial Mapping

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Seeing is knowing

For obvious reasons, battlefield decisions must be accurate and timely. Utilizing constantly updated geospatial mapping technology has enabled more intelligent military decisions based on terrain, location of friendly and non-friendly forces, and various assets in the field. Visualizing this data has allowed for split-second life and death decisions. In commercial use, businesses can visualize where customers are from, where competitors are located in relation to their own facilities and inefficient delivery routes.

Geospatial mapping can show real-time changes to weather, locations of field staff, supply chains impacted by world events and customer patterns. The competitive advantages an organization can attain when armed with real-time location data and visualization are almost endless.

It's no mystery that Big Data has the power to solve a number of known problems and unlock new ways of doing business. What is a mystery – for many organizations – is how to take advantage of the voluminous quantity of unstructured data. International Data Corporation forecasts that the Big Data technology and services market will grow at a 27 percent compound annual growth rate (CAGR) to $32.4 billion through 2017 – or about six times the growth rate of the overall information and communication technology (ICT) market.

While the commercial sector still struggles with how to capitalize on Big Data, military and intelligence organizations have utilized geospatial mapping as a way to corral Big Data and harness its power. In fact, according to Thermopylae, the lessons learned by the public sector may offer tremendous insight into the enterprise.


Related Topics : Business Intelligence Vendors, Data Quality, Data Warehousing, Key Performance Indicators, Knowledge Management

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