Empowering and training staff members are also key methods for increasing profits. Three out of five consumers claim to have more knowledge on product availability, costs and discounts than store sales associates. When asked, nearly half of the consumers agreed that a well-informed sales associate would be a primary motivation for making a purchase in the store.
Although many physical retail stores are suffering due to Internet-focused buying tendencies, it's not too late to turn things around. By improving the in-store shopping process, retailers can convert showroomers into real customers and take advantage of the webrooming effect. When making these changes, it's best to unify all the relevant store, mobile and Web channels. This will create a continuity and flow for each customer experience.
Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.
But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.