Guide to Bringing Business Back to Brick-and-Mortar Stores

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Increasing Store-Based Sales 

There are several simple ways to improve in-store sales while adapting for the webrooming population. One method is to be transparent about the store's review scores. Providing a summary of up-to-date Internet reviews inside the store will entice those who research products before buying. This includes 85 percent of modern-day shoppers, so making the small effort can pay off.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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