Guide to Bringing Business Back to Brick-and-Mortar Stores

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Taking Advantage of the Mobile Universe

Slightly more than three-quarters of these purchases occur the same day as the search, and 63 percent take place within just a few hours. Store retailers can make the most of these shopping behaviors by focusing their marketing efforts on mobile applications. Using social networks such as Facebook, Twitter and Pinterest as tools to shift online interest to the store is also beneficial.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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