Guide to Bringing Business Back to Brick-and-Mortar Stores

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Taking Advantage of the Mobile Universe

More and more people are using smartphones and other mobile devices, which means the amount of online retail browsing is still on the rise. About 80 percent of all local searches performed on mobile devices result in actual purchases. Roughly 73 percent of these purchases are in brick-and-mortar stores, while 16 percent are by phone and 11 percent are online.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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