Guide to Bringing Business Back to Brick-and-Mortar Stores

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What You Can Do

Capitalizing on these factors requires an overall awareness of the entire product and shopping experience. Offering hassle-free returns for any online or store purchase is a good beginning. It may be useful to encourage product testing and offer authoritative advice helping customers find the best items. Retailers should also match online prices and offer free Wi-Fi as an incentive so that customers can research costs on-site.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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