Guide to Bringing Business Back to Brick-and-Mortar Stores

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Consumers want to experience stress-free shopping, and those polled responded with concerns that express this desire. Roughly 37 percent would choose webrooming because it's easier to return a product to the actual store, and 46 percent prefer physically feeling an item before making a purchase. Additionally, being able to pay online prices for store-bought products is important to 36 percent of the consumers.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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