Guide to Bringing Business Back to Brick-and-Mortar Stores

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What You Can Do

Providing online order forms, allowing in-store pickup and including product descriptions and availability are easy ways to address these concerns. Offering savings or coupons to consumers who browse the website but make in-store purchases may expand the actual customer base as well. Retailers should also provide alerts regarding last-chance purchases and inventory restock.

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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