Guide to Bringing Business Back to Brick-and-Mortar Stores

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Webrooming vs. Showrooming - Age

The amount of webrooming consumers between the ages of 18 and 67 hovers around 70 percent. Showrooming in this age group varies; shoppers between the ages of 18 and 48 fall near the 50 percent mark, and 44 percent of shoppers between ages 49 and 67 choose this option. Only 33 percent of shoppers in the 68+ category prefer showrooming, while 62 percent are webroomers. 

Brick-and-mortar stores are feeling the heat from online retailers, especially with the customers browsing in-store and buying online.

But the showroowing effect is not the only way shoppers are changing their habits. In this slideshow, Merchant Warehouse explores how reverse-showrooming or 'webrooming' is shifting the opportunity back to the brick-and-mortar stores, and offers tips on how your business can take advantage.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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