Children play games to learn. For that reason, it makes perfect sense that games can be used to learn in business scenarios, too.
This is proving to be true: Business Insider says that consultancies MarketandMarkets and M2 both put the size of the gamification sector at between $400 million and $500 million by the end of 2013 and that M2 sees the sector reaching a value of $2.8 billion by 2016. Gartner predicts that more than 70 percent of Global 2000 companies will use the gamification strategy by 2014.
Game On: From the fight against cancer to the improvement of the performance of customer service representatives, making a game of it all is proving to be a potent approach. This slideshow highlights creative uses of gamification. Readers viewing all 10 slides get extra points!
As marketing becomes increasingly data driven, it’s time for marketers to make data quality a top priority. ... More >>
Ever since email first entered the White House, presidential administrations have used the "I lost my email" excuse to evade all sorts of controversies. ... More >>
Without the right infrastructure, the essential business of app development ends up taking more time, money and resources, leaving businesses behind the eight ball. ... More >>