Big Data became the buzzword du jour to describe the vast collection of information that could be synthesized and used to help us make smarter decisions faster. But how do we profit from it? The steps to achieve Big Data benefits go far beyond just the initial data collection – that's actually the easy part. There are plenty of solutions out there to simply collect it and spit it back out with even more data, or "analysis" attached. The real challenge comes in finding ways to refine that analysis, and use it to a company's advantage and ultimately monetary gain. How do you separate out the noise and interpret the information in a meaningful way? The need to exercise judgment is critical.
In this slideshow by MetraTech's Chief Marketing Officer, Esmeralda Swartz, you'll learn about the four A's of Big Data, and how businesses can use them to ensure they're truly making the most out of what all the data has to offer.
An effective content automation solution can ease the transition to a digital-first distribution strategy, helping companies preview and approve content across all platforms and media types. ... More >>
Five challenges preventing enterprise IT from shifting to open source and tips for tackling them to keep the future of open source heading in the right direction. ... More >>
Predictive analytics uses past data to forecast outcomes and target the right prospects – a move that's redefining the use of data and insights in marketing. ... More >>