Five Ways to Use Data to Be More Relevant to Customers

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next Five Ways to Use Data to Be More Relevant to Customers-6 Next

Tune

When people engage with contextual data, they again leave traces of what they prefer, how they work, what they need, what’s useful and what’s not useful. Even what’s missing! You can feed this information right back into your data with usage analytics for ever more relevant data experiences. Suddenly, your employees know what your company knows, securely, when and where they need to know it, in and relevant to their context. On any device, in any system, from any combination of systems. Now when they engage with customers, they’ll always be relevant.

Knowledge-intensive organizations increasingly struggle to unlock the potential value associated with the variety, volatility and volume of knowledge and information both within and external to their organizations (often termed Big Data), fragmented among myriad cloud and on-premise systems. With the failure of traditional knowledge management programs of the past, which often attempted to contain knowledge in a single database, organizations increasingly look to new technologies to leverage data where it resides, so that each employee can know what the organization knows, as well as who in the organization knows it. Here are five ways, identified by Coveo, that organizations can unlock the value in all their data and information to become more knowledgeable about, and therefore more relevant to, their customers.

 

Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

 
More Slideshows

infra100-190x128 Top 10 Strategic Technology Trends for 2017

Here are the top 10 strategic technology trends that will impact most organizations in 2017. Strategic technology trends are defined as those with substantial disruptive potential or those reaching the tipping point over the next five years. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

ArriaNLG-IoTAutomation0x Internet of Things Personified: Integration and Automation

The real value that the Internet of Things brings is at the intersection of gathering data and leveraging it. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.