Five Ways to Use Data to Be More Relevant to Customers

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With all of your content unified, matched with the context of your employees and customers, you can bring content into context. If it’s a customer, they may be on your customer portal. Now, you can serve them up information that is relevant to them: about the products they own, their cases, interests, challenges and needs. And it’s the same for your employees. If they work in a system of record, keep them there – but bring the unified, contextualized content to them, when and where they need it, based on what they’re working on. Or, let them engage with contextual data, via their own interface, that they can personalize. Now we’re engaging with the data, in our context, and maybe without even asking for it!

Knowledge-intensive organizations increasingly struggle to unlock the potential value associated with the variety, volatility and volume of knowledge and information both within and external to their organizations (often termed Big Data), fragmented among myriad cloud and on-premise systems. With the failure of traditional knowledge management programs of the past, which often attempted to contain knowledge in a single database, organizations increasingly look to new technologies to leverage data where it resides, so that each employee can know what the organization knows, as well as who in the organization knows it. Here are five ways, identified by Coveo, that organizations can unlock the value in all their data and information to become more knowledgeable about, and therefore more relevant to, their customers.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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