Five Ways to Use Data to Be More Relevant to Customers

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Big Data can enable companies to be more relevant to their customers, but only when they can connect the dots between the data — that is, to reach into all enterprise systems, whether they are in the cloud or on-premise, and including social sites that may have information about their customers and products. Just as Google reaches into all websites, organizations need to be able to reach into and crawl all of their systems, but with one big difference — they must do it securely.

Knowledge-intensive organizations increasingly struggle to unlock the potential value associated with the variety, volatility and volume of knowledge and information both within and external to their organizations (often termed Big Data), fragmented among myriad cloud and on-premise systems. With the failure of traditional knowledge management programs of the past, which often attempted to contain knowledge in a single database, organizations increasingly look to new technologies to leverage data where it resides, so that each employee can know what the organization knows, as well as who in the organization knows it. Here are five ways, identified by Coveo, that organizations can unlock the value in all their data and information to become more knowledgeable about, and therefore more relevant to, their customers.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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