Five Ways to Bring Boutique Appeal to E-Commerce Platforms

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The Brick-and-Mortar Experience

Complement, don't devalue, your brick-and-mortar experience.

The interplay between online store and brick-and-mortar experience is a delicate tightrope, and every business has to walk it in their own way. Tilt too far one way, and you'll make the physical shop irrelevant. Lean too far in the other direction, and your site may slowly wither away. For Sabon, the goal was to provide as delightful an e-commerce experience as possible, while still encouraging visitors to check out the physical products for themselves.

All too often, Icreon sees competitors skimp on this step by making store locations feel like cookie-cutter franchise operations. They gave customers a sense of direction and an actionable first step by placing all of the Sabon store locations within the Google Maps API. And by providing unique images for each location and specific directions on how to get there, you can make each store feel like a distinct place with an identity of its own.

E-Commerce has been an absolute game-changer for retailers and manufacturers, but, according to Himanshu Sareen, CEO at Icreon Tech, it's about time that we took a step back to pick apart its negative side effects. Sure, you can look up Donna Tartt's "The Goldfinch" on Amazon, decide you want it, and have a copy shipped to you in a couple of days, but something major is lost in the process. Because as great as online shopping can be, there's also something special about walking into an independent bookstore, ruffling through a used book, and smelling the wonderful scent of a dusty page.

The Internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience.

In their most recent partnership with bath and body product retailer Sabon, Icreon Tech knew it wouldn't be enough to develop a by-the-numbers e-commerce site — if it was ever going to do the physical products justice, they had to build a bona fide luxury experience. Now that the finished site is officially live, here are the five ways they helped breathe boutique life into Sabon's online experience.

Himanshu Sareen, Founder / CEO

Himanshu is responsible for the strategic and overall business development of Icreon. He founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under Himanshu’s leadership, Icreon has grown to become a leading IT consultancy in its’ space working with some of the world’s largest and most influential brands including National Geographic Channel, Fox, PepsiCo, Nokia Siemens Networks and more.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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