Five Ways to Bring Boutique Appeal to E-Commerce Platforms

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A Personal Touch

Emulate the presence of a person, even if there's not one there.

The Internet has a reputation for degrading customer service, and retailers have to go to great lengths to adjust. Wherever an employee would interact with a customer in a physical store, you have to make sure your e-commerce site is stepping in to fill that void.

Sabon's homepage guides users by telling them what's popular, what's on sale, and where to find everything in the store. Sabon knows that their customers want products that are compatible with their complexion, so they categorize products by "Skin Type." Think about what your customers are looking for when they go into your shop, and address those problems directly in your web design.

E-Commerce has been an absolute game-changer for retailers and manufacturers, but, according to Himanshu Sareen, CEO at Icreon Tech, it's about time that we took a step back to pick apart its negative side effects. Sure, you can look up Donna Tartt's "The Goldfinch" on Amazon, decide you want it, and have a copy shipped to you in a couple of days, but something major is lost in the process. Because as great as online shopping can be, there's also something special about walking into an independent bookstore, ruffling through a used book, and smelling the wonderful scent of a dusty page.

The Internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience.

In their most recent partnership with bath and body product retailer Sabon, Icreon Tech knew it wouldn't be enough to develop a by-the-numbers e-commerce site — if it was ever going to do the physical products justice, they had to build a bona fide luxury experience. Now that the finished site is officially live, here are the five ways they helped breathe boutique life into Sabon's online experience.

Himanshu Sareen, Founder / CEO

Himanshu is responsible for the strategic and overall business development of Icreon. He founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under Himanshu’s leadership, Icreon has grown to become a leading IT consultancy in its’ space working with some of the world’s largest and most influential brands including National Geographic Channel, Fox, PepsiCo, Nokia Siemens Networks and more.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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