Five Ways to Bring Boutique Appeal to E-Commerce Platforms

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Use promotions to make up for lost ground.

We already know that the online experience can't match the in-store experience, but the true challenge for the e-commerce site is to go the extra mile to try and close that gap.

To make up for what's lost in the online customer experience, Sabon's site uses a constant loop of promotions and calls to action that give customers a sense of added value. They can't see the products in-person, but they can get them shipped for free, and they even offer gift wrapping to bump up the experience to that next rung on the ladder.

E-Commerce has been an absolute game-changer for retailers and manufacturers, but, according to Himanshu Sareen, CEO at Icreon Tech, it's about time that we took a step back to pick apart its negative side effects. Sure, you can look up Donna Tartt's "The Goldfinch" on Amazon, decide you want it, and have a copy shipped to you in a couple of days, but something major is lost in the process. Because as great as online shopping can be, there's also something special about walking into an independent bookstore, ruffling through a used book, and smelling the wonderful scent of a dusty page.

The Internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience.

In their most recent partnership with bath and body product retailer Sabon, Icreon Tech knew it wouldn't be enough to develop a by-the-numbers e-commerce site — if it was ever going to do the physical products justice, they had to build a bona fide luxury experience. Now that the finished site is officially live, here are the five ways they helped breathe boutique life into Sabon's online experience.

Himanshu Sareen, Founder / CEO

Himanshu is responsible for the strategic and overall business development of Icreon. He founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under Himanshu’s leadership, Icreon has grown to become a leading IT consultancy in its’ space working with some of the world’s largest and most influential brands including National Geographic Channel, Fox, PepsiCo, Nokia Siemens Networks and more.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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