Five Ways to Bring Boutique Appeal to E-Commerce Platforms

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A Living Space

Envision your site as a living space.

When you're a boutique bath and body product retailer like Sabon, you pride your business on customer experience. Upon visiting their site, you'll see this pride translated into an online format. Whitespace draws attention to the products, channeling the peaceful comfort of the physical store. At the same time, visitors to the site always have a grasp on exactly what they're looking at. There's no way to get lost, because the entire store is always just a click away.

Whenever you leave the physical store, you find it hard to stop thinking about how smooth your hands feel. When customers leave Sabon's site, Icreon wants them to be thinking about how smooth their experience felt.

E-Commerce has been an absolute game-changer for retailers and manufacturers, but, according to Himanshu Sareen, CEO at Icreon Tech, it's about time that we took a step back to pick apart its negative side effects. Sure, you can look up Donna Tartt's "The Goldfinch" on Amazon, decide you want it, and have a copy shipped to you in a couple of days, but something major is lost in the process. Because as great as online shopping can be, there's also something special about walking into an independent bookstore, ruffling through a used book, and smelling the wonderful scent of a dusty page.

The Internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience.

In their most recent partnership with bath and body product retailer Sabon, Icreon Tech knew it wouldn't be enough to develop a by-the-numbers e-commerce site — if it was ever going to do the physical products justice, they had to build a bona fide luxury experience. Now that the finished site is officially live, here are the five ways they helped breathe boutique life into Sabon's online experience.

Himanshu Sareen, Founder / CEO

Himanshu is responsible for the strategic and overall business development of Icreon. He founded Icreon in 2000 and grew the company through a mix of acquisitions and organic growth. Under Himanshu’s leadership, Icreon has grown to become a leading IT consultancy in its’ space working with some of the world’s largest and most influential brands including National Geographic Channel, Fox, PepsiCo, Nokia Siemens Networks and more.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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