Five Ways Smartwatches Will Change E-Commerce

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Reevaluating Customer Behavior

With the ever-changing nature of transactions, digital businesses will need to find new ways to dissect the information they collect, continually refining their customer profiles based on purchase context.

Over the past five years, we've seen smartphone commerce skyrocket from obscurity into a state of near-ubiquity. Platforms like Uber, eBay and even Starbucks have all shown that a vast margin of consumers prefer to conduct digital transactions on their smartphones. With these trends in mind, there's no reason for us not to expect the same to happen with smartwatches. Still, as e-commerce continues to expand and fragment across devices, we'll also see a wide array of new issues start to emerge.

In this slideshow, Himanshu Sareen, founder and CEO of Icreon Tech, focuses on the many ways that smartwatches will change e-commerce as we know it, whether it's through altering the face of consumer data, miniaturizing the act of consumer engagement, or changing the way we pay for things.


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