If you’re ever wondering what your CEO is thinking, here’s a tip: It’s probably about your customers. In a global survey of more than 1,500 CEOs, nearly 90 percent listed “getting closer to customers” as part of their five-year strategy. It was the most popular answer by a wide margin.
CEOs are serious about customer engagement. They want their companies to be customer-obsessed, knowing what customers want before they want it. It's not just lip service. It’s a matter of dollars and cents.
Businesses have already squeezed most of the easy profit out of employee productivity. The quickest path to profit now is better customer engagement. When your company engages customers, you become their default choice when they buy. They become advocates for your brand. They’re more likely to buy higher-value goods and services from you over time. All that means lower churn, lower acquisition costs and higher revenue per customer—benefits that go straight to the bottom line.
Most companies miss or mishandle up to 80 percent of customer engagement opportunities every day. If you want to become a hero to your CEO, find a way to bring that number down. To get started, here are five ways IT can make a big impact on customer engagement, as identified by Bluewolf, a global business consulting firm.
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