Five Tips to Protect Shoppers' Privacy and Security

Share  
1  |  2  |  3  |  4  |  5  |  6  |  7
Previous Next

Click through for five tips on how consumers can protect their privacy and security, as identified by ISACA.

Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

ISACA’s 2013 IT Risk/Reward Barometer found that two-thirds (67 percent) of U.S. consumers believe certain personalized promotional tactics are invasive when shopping at brick-and-mortar stores, while only 55 percent found a similar set of tactics invasive when shopping on the Web.


“Despite how much information people share online, they still cherish the concept of personal privacy,” said John Pironti, risk advisor with ISACA and president of IP Architects. “Retailers that use technology to try to save shoppers time and money without asking permission first may actually do more harm than help to their bottom line this holiday season.”

New technologies, such as facial recognition, geofencing and Bluetooth-enabled beacons, enable retailers to use more targeted marketing techniques than ever—but these capabilities come with benefits and drawbacks.

Forty-six percent of the ISACA survey respondents say they would find it invasive if a store texts them about specials as they walk past. An equal percentage would find it invasive if a store clerk they don’t know greets them by name and knows they’ve been there before. Surprisingly, older Millennials (age 25-34) are the group most likely to find these actions invasive. Among online shoppers, 35 percent find it invasive when a website knows their city or zip code.

The results show that consumers worry about their data online, with 90 percent concerned that their information will be stolen. Still, the survey found many consumers create risk through their own actions: 51 percent of respondents use the same two to three passwords across multiple sites and four in 10 write down their passwords to make them easier to remember.

ISACA offers the following tips to protect shoppers’ privacy and security this holiday shopping season.

 

More Slideshows

Gov1-290x195 Top 10 Strategic Technology Trends for Smart Government

The top 10 technology trends that government IT organizations should factor into their strategic planning processes. ...  More >>

mobile26-290x195 Fourteen Hot Gadgets for Your Mobile Lifestyle

Face it. We love gadgets, especially gadgets that make life easier, more accessible or just more enjoyable while we're working long hours. ...  More >>

mobile25-190x128 Seven Steps to Prepare for BYOD

By all measures, BYOD is here to stay and the focus has shifted from trying to restrict BYOD to learning how to leverage BYOD as a business enabler while managing its risks. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.