Five Tips to Make Your C-Level Executives More Social

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next Five Tips to Make Your C-Level Executives More Social-3 Next

Assess the right social mix for each of your executives. Facebook, LinkedIn, Twitter and Vine all have different audiences and not all are going to apply to your corporate social strategy. With that in mind, you can then assess the most appropriate social platform for your executive. Start small by identifying one social platform that is most applicable. Blogs and Twitter are generally the best platforms for executives to start. Be clear on the objective and content strategy for your executive. Just because you got the buy-off, doesn’t mean you should let them loose, and remember, you will need to report on how their contributions impact the company. Think of it as an “or,” not “and” approach to avoid adding too much too soon.

As the number of active users on social media channels spikes, brands are taking to Facebook, Twitter, Vine and the blogosphere to connect with their targeted publics. Having a presence on these various social networks has been proven to drive more awareness and generate more leads for many brands. This cannot be accomplished by simply leveraging the corporate brand alone – the most successful brands on social media also leverage their most senior leaders in the company to drive thought leadership and credibility. This is best accomplished by encouraging your C-level executive team to be more social and own content through their own channels. However, convincing your CEO to tweet or blog is no easy task – Cisco’s senior manager of social media, Autumn Truong, takes us through the necessary steps to convince an executive of a big brand to go social.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

More Slideshows

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

ForterEcommerceFraud0x Combat E-Commerce Fraud, Keep Up with the Latest Tech

The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.