Five Tips to Attract and Retain Customers with Mobile Technology

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Though attracting new customers is a big part of the success of any business, don’t overlook the loyal customers that keep coming back, because if you don’t treat them right, you make it very easy for competitors to steal them away. Retention of existing customers is crucial to continued success. It’s also more cost-effective to retain customers than to constantly be searching for new ones. According to Flowtown, acquiring a new customer is six times more costly than retaining a current one. Use mobile technologies to enhance your loyalty efforts and keep your current customers coming back.

Today’s consumers are smarter, more empowered and better connected than ever before. With competitors only a few clicks away, few businesses are actually the “only game in town,” making it increasingly important — and challenging — for merchants to attract and retain customers.

The businesses that will come out on top are the ones that learn how to harness the power of mobile technology to attract and retain customers. Here are five tips, identified by Henry Helgeson, CEO of Merchant Warehouse, to get those customers coming through the door.


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