Five Tips for Choosing the Best Cloud Provider

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Proximity Doesn't Equal Performance

Companies often service customers located around the globe, and assume that using a cloud hosting provider who is geographically proximate to each market is the best way to ensure quality service. In reality, proximity doesn't equal performance. Cloud providers may use a variety of different paths to connect to certain regions and have multiple different points of presence around the globe. But using a provider's location in Tokyo to service South Korea may not be any better than using one in New Delhi, even though Tokyo is closer geographically. Traffic gets rerouted all over the globe, recalling information and data from different data centers to deliver customers a complete webpage. Customers need to measure and monitor the latency of cloud provider performance to the markets they care about, and use that data to find the best option for your business.

Earlier this year, a Goldman Sachs study projected that spending on cloud computing infrastructure and platforms will grow at a 30 percent compound annual growth rate (CAGR) from 2013 through 2018. With that kind of market potential, companies are eager to get in on the action -- just look at Alibaba's recent announcement about its entrance into the cloud hosting market.

But as companies start hosting more of their critical operations in the cloud and more cloud hosting providers become available, an organization's decision about which provider to use becomes more complex. From evaluating pricing and storage capabilities, to weighing performance and security concerns, IT managers must consider a variety of factors that will influence their decisions.

What's more? One cloud provider isn't always enough. Based on the size and needs of a company, it could become necessary to use multiple cloud providers to improve performance and avoid unnecessary revenue loss. In this slideshow, Mike Kane, senior product marketing manager at Dyn, has identified five tips to help organizations choose the best cloud provider.


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