Five Threats Google Apps Can’t Defend Against, But You Can

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While Google has never permanently lost or destroyed customer data, it has denied its customer access to their data for long periods of time. The two major types of Google errors include service outages — during which some percentage of Google’s customers will lose access to some or all of their Google services — and account suspensions —Google reserves the right to suspend or terminate an account at any time without prior notice. Google isn’t trying to cause errors, but when you operate at Google’s scale of 300 million user accounts, even a miniscule error rate can result in dozens, hundreds, or thousands of wronged customers and gigabytes of misplaced data every day.

Every user on your Google Apps domain should set up account recovery options that allow you to list a mobile phone number and alternate email address, which Google can contact to verify your identity. While there is no Google setting to defend against a Google outage, the only remedy for a lack of access to your Google Apps domain is to obtain a backup copy of your Google Apps data. With an adequate backup, you can still refer to your business information – look up emails, download documents, check calendar schedules – even when Google Apps itself isn’t available.

Three out of five companies that suffer a major data loss shut down after six months. That’s a scary, eye-opening statistic. Many of these companies have that data in public clouds, including Google Apps. While there are dozens of really good reasons to use Google Apps for your business, legitimate risks are associated with any software-as-a-service (SaaS) application suite, including Google Apps.

A single Google Apps account can comprise $100,000 worth of data. In some respects, Google Apps is the safest productivity suite in the world. Google does not lose data on its own. However, Google is told to delete data. Far too often, Google is told to delete the wrong data, or the wrong person or program is issuing instructions to delete your information. If you’re running a Google Apps domain, are thinking of running one, or simply don’t want to lose every bit of priceless business data you’ve ever owned, here are five potential threats, identified by Emily Glass, creative product manager and usability expert for Backupify, that Google cannot defend against, but you can (and should).


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