Five Tech Tips to Improve SMB Holiday Sales

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Finally, it’s important to be realistic about how customers do their shopping today. Many people who prefer to buy in-store as opposed to online will still do their preliminary product searches online before going out to shop. If your inventory doesn’t turn up in a search, then you will lose out on local foot traffic. Do some basic SEO and connect your inventory with consumers who are already looking for your products online. It’s one of the easiest (and cheapest) ways to get more people in the door, after which you can dazzle them with fantastic service, cool new technologies and great prices. That’s a recipe for a very happy holiday season.

SMBs sometimes find it tough to compete with big-box stores and e-tailers when it comes to garnering consumers’ holiday dollars. However, the good news is that technology has evolved to such an extent that SMBs actually have some distinct advantages. On the heels of Small Business Saturday, here are five tips, identified by Russell Harty, SVP of key accounts and partner channels at Merchant Warehouse, that SMBs can employ to ensure they capture as much money already being spent during the holidays as possible.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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