Five Tech Tips to Improve SMB Holiday Sales

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SMBs often have more wiggle-room in their margins to offer discounts than big-box retailers do. While big stores often rely on manufacturers’ coupons through much of the year (albeit less so at the holidays), SMBs can afford to offer greater discounts to help build loyalty with customers by providing great prices in addition to above-average service. Look for ways you can help your customers without damaging your bottom line, and you’ll create long-term win-win relationships.

SMBs sometimes find it tough to compete with big-box stores and e-tailers when it comes to garnering consumers’ holiday dollars. However, the good news is that technology has evolved to such an extent that SMBs actually have some distinct advantages. On the heels of Small Business Saturday, here are five tips, identified by Russell Harty, SVP of key accounts and partner channels at Merchant Warehouse, that SMBs can employ to ensure they capture as much money already being spent during the holidays as possible.


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