Face-to-face communication has been fine-tuned through millions of years of evolution, yet most corporate content owners have done little with Internet video beyond YouTube postings.
There is untapped potential in the streaming of video from events or conferences – take for example the hundreds of thousands of U.S. Federal public hearings, state regulatory sessions and association meetings annually. Live streaming makes it possible to target key opinion leaders and influential executives crucial to the streaming entity's enterprise.
Traditionally, when an organization decides to webcast a meeting, it might share a PowerPoint presentation and a telephone conference bridge line. This media experience has not changed much since the late 1990s, and the overall media experience is of low quality.
Another option is to broadcast the video on a free live streaming platform. Although better than a webcam and a Webex-type platform, the quality of the media experience varies. Also, with the free platforms, the organization loses control of its copyright by using an external platform.
These do-it-yourself strategies are relatively easy in the beginning, but the low quality and lack of control affect the organization's image and limit its ability to control access to its content.
Tim Treanor, president and CEO of OVS Media, a leading live event streaming leader, explains how companies can seamlessly stream an event online.
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