Five Reasons Your Viral Video Won't Go Viral

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People can't laugh at, be amazed by and share something they can't find. In almost every case of branded entertainment, you need some form of paid media buy to jumpstart the process. You know those brand videos you see in the top viral charts, the ones that got there on sheer amazingness? Yeah, not so much. They do have to be amazing, but they also need a big, paid push at the start. It's done all the time and is no less ethical or purist than paying for TV audiences, radio airtime or billboard space. Paid media support can come in the form of video seeding; paid ads; promoted content on Facebook, Twitter or YouTube; paid placements on blogs; publications or paid influencers.

Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of  the things that keep them from getting off the starting line or make them fizz out along the way.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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