Five Reasons You Need to Be on LinkedIn Even When You Have a Job

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The average time spent on LinkedIn is just over four minutes per visit. The company finds this dismal fact upsetting, and does what it can to keep you on. And some of the ways it does that are actually quite good. You can get customized news delivered daily. Based on your industry, the types of articles you share, and who is in your network, your daily news feed is likely going to inform you of things you should know about your job.

On many occasions, Waldman has found trending news items that he was blind to until he saw them on LinkedIn. You can customize how your news is displayed and what categories you are interested in reading about. His favorite is the ability to see what news items are trending in his own network. He likes to know what his peers are reading. Wouldn’t you?

A question Joshua Waldman, author of Job Searching with Social Media For Dummies, frequently gets when training job seekers on using social media is “Won’t my boss think I’m looking for another job if I’m using LinkedIn?”

With over 180 million LinkedIn users in the world, he honestly doesn’t think that even half of them are actively seeking work. More than likely, they are happily employed and happily networking. It is a mistake to think of LinkedIn as a giant job board and your profile as just another resume. The power of any social networking tool is in the actual networking.

So if you are currently employed and not taking your LinkedIn use seriously, you’re making a grave error. Here are five reasons Waldman, writing for the TheLadders, has identified for why you need to be on LinkedIn.


Related Topics : A Big Market for Big Data Jobs, Midmarket CIO, IT Management Automation, SharePoint, Technology Markets

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