Five Reasons Why Email Works to Reach Holiday Shoppers

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Use share boards to automatically engage the audience according to the topics that interest them most. Share boards amplify your reach across multiple social networks; they are smart landing pages where visitors can share that content to any social network, embed it on their site, email it to others, or opt-in to your email list. Not only is that email engagement automatic, it’s reliably valuable: ExactTarget has found 77 percent of consumers prefer to receive permission-based marketing communications through email.

StreamSend, a leading email marketing service, shows businesses why email can make the most of their holiday email and social marketing investment.

“The holidays are a good time for businesses to step back and look at the big marketing picture, especially where their biggest gift comes from – high ROI,” said Dan Forootan, president of StreamSend Email Marketing. “For most, the answer is email, which consistently has the highest conversion rate of all channels. Email generates the same amount of page views as search, but with a higher add-to-cart rate and higher conversion rate. It also generates four times the conversion rate of social. And email is evolving, its effectiveness growing as it leverages automatic tools and social media to deliver highly profitable customer relationships. There is no better time to leverage this power than the holidays, when success can make or break a business. Here are five big reasons why it works.”

 

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