Five Reasons Why Email Works to Reach Holiday Shoppers

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Businesses now have the opportunity to email social shares automatically, increasing engagement, news feed showing and traffic. Emailing shares automatically increases engagement as people see businesses’ posts, visit them and choose to engage or like. Meanwhile, the businesses’ other posts get bumped up in those viewers’ news feeds. And because it’s automatic, businesses can set it and forget it. Increased engagement also increases businesses’ social news feed showing – automatically. There is no further action marketers have to take, except get back to their business.

StreamSend, a leading email marketing service, shows businesses why email can make the most of their holiday email and social marketing investment.

“The holidays are a good time for businesses to step back and look at the big marketing picture, especially where their biggest gift comes from – high ROI,” said Dan Forootan, president of StreamSend Email Marketing. “For most, the answer is email, which consistently has the highest conversion rate of all channels. Email generates the same amount of page views as search, but with a higher add-to-cart rate and higher conversion rate. It also generates four times the conversion rate of social. And email is evolving, its effectiveness growing as it leverages automatic tools and social media to deliver highly profitable customer relationships. There is no better time to leverage this power than the holidays, when success can make or break a business. Here are five big reasons why it works.”


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