Five Factors that Drive a Wedge Between Work and Social Media

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Enterprise social tools complicate business processes by accelerating communication without including needed business context. A Facebook-in-the-enterprise approach simply creates white noise through unfocused social feeds that offer little business value. Work-social puts work first, delivering social feeds  within a defined and actionable business context.

Jive, Yammer, Chatter and other social enterprise platforms don’t seem to understand that social is no replacement for business process, business data and work context. Social is the style; work is the substance. Work must come first.

As a leader in work-social solutions that integrate social computing with business processes and data, Appian knows that the golden ticket for business value is not bringing external social media into the work place. It is bringing work into the realm of social technology. When work and social are tightly coupled, each improves the other. Social brings speed and participation to work; work brings context and accountability to social.

This slideshow highlights the five most common factors that prevent social business from delivering real and measurable business value, as identified by Appian.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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