Five E-Commerce Lessons Learned from the Holidays

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Leverage Consumer Analytics to Personalize the Shopping Experience

By capturing consumer data, e-commerce businesses can create data-driven offers and personalize the shopping experience for visitors. This creates a distinct advantage over competitors.

Whether collecting consumer demographics or gaining insight on peak shopping times, this data can be used to optimize the customer shopping experience year round, and ultimately help to increase sales conversion opportunities.

According to Forrester, the U.S. reached a record high of $89 billion in online sales this holiday season, an increase of 13 percent from 2013. With online consumer spending on the rise, retailers must reevaluate their business models to accommodate for the growth of e-commerce, especially during the holidays, which have become a strong period for e-commerce.

With the holiday shopping season officially over, leading e-commerce database provider Clustrix discusses the lessons learned from this past shopping season for e-tailers to leverage for greater success in 2015.


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