Five E-Commerce Lessons Learned from the Holidays

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Don’t Rely Solely on the Big Shopping Days like Cyber Monday

This year, the holiday shopping season extended well beyond Black Friday and Cyber Monday, with retailers offering deals throughout the months of November and December. As a result, despite a successful season, many retailers saw a decrease in sales on these two historically high traffic days.

This shift extends well beyond the holiday season. Online shopping provides consumers with the ability to shop for almost anything, anytime. As such, e-tailers need to be prepared not only to handle peaks in traffic, but also to provide an “always on” shopping experience for customers.

According to Forrester, the U.S. reached a record high of $89 billion in online sales this holiday season, an increase of 13 percent from 2013. With online consumer spending on the rise, retailers must reevaluate their business models to accommodate for the growth of e-commerce, especially during the holidays, which have become a strong period for e-commerce.

With the holiday shopping season officially over, leading e-commerce database provider Clustrix discusses the lessons learned from this past shopping season for e-tailers to leverage for greater success in 2015.


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