Five E-Commerce Lessons Learned from the Holidays

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Capitalize on Time-Sensitive Deals

Time-sensitive offers have proven highly successful for retailers. Black Friday and Cyber Monday – two occasions to offer time-sensitive sales – have easily become two of the biggest shopping days of the year. Combined with great savings, these limited-time offerings present a call-to-action to consumers and often result in a spike in sales.

Not only can these time-sensitive deals drive sales during holiday periods such as Mother’s Day and Valentine’s Day, but they can also be leveraged to drive incremental website traffic on a weekly or monthly basis.

According to Forrester, the U.S. reached a record high of $89 billion in online sales this holiday season, an increase of 13 percent from 2013. With online consumer spending on the rise, retailers must reevaluate their business models to accommodate for the growth of e-commerce, especially during the holidays, which have become a strong period for e-commerce.

With the holiday shopping season officially over, leading e-commerce database provider Clustrix discusses the lessons learned from this past shopping season for e-tailers to leverage for greater success in 2015.


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