Five E-Commerce Lessons Learned from the Holidays

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Maximize Mobile Engagement

Mobile devices are beginning to play a large role in e-commerce, from researching prices and products in advance of a purchase and for the purchase itself. In fact, in 2014, mobile accounted for 51.2 percent of all e-commerce browsing and almost one-third of sales over the Thanksgiving and Black Friday period. Yet, many e-commerce retailers are still delivering the desktop experience to mobile devices.

As consumers continuously shift between their smartphones, desktops and tablets, e-commerce businesses must optimize their digital storefronts to seamlessly sync across these devices. By optimizing for mobile, e-tailers are aligning their sales strategies to keep mobile consumers consistently engaged via their preferred channel.

According to Forrester, the U.S. reached a record high of $89 billion in online sales this holiday season, an increase of 13 percent from 2013. With online consumer spending on the rise, retailers must reevaluate their business models to accommodate for the growth of e-commerce, especially during the holidays, which have become a strong period for e-commerce.

With the holiday shopping season officially over, leading e-commerce database provider Clustrix discusses the lessons learned from this past shopping season for e-tailers to leverage for greater success in 2015.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
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