Five Digital Marketplaces Utilizing Algorithmic Design

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Digital Freelance Services

Freelancing has grown to over 30 percent of the American workforce. Digital marketplaces like Elance-oDesk and PeoplePerHour provide opportunities for freelancers to not only market their services to anyone but also enable companies to connect to a person that best fits a very specialized role that might not be in the same location. Taking this a step further are services like SuperTasker, which make the delivery of standardized tasks fast and easy by introducing what are essentially the first SKUs for digital work. A customer can select from a list of predefined tasks - like image resizing/retouching or WordPress fixes - and SuperTasker routes the work to the best available freelancer.

Digital marketplaces are some of the hardest businesses to build and, not surprisingly, are becoming increasingly more complex as customers' demands and expectations grow. Savvy innovators across many industries are now changing traditional business models and creating new marketplaces built on advanced algorithms and technologies.

Advanced algorithms use mathematical models for determining transactions between buyers and sellers. The algorithms factor in a number of different variables – such as location, availability and price – to ultimately provide the best outcome for both parties involved. This slideshow features five industries that are ripe for the use of algorithmic design, as well as vendors spearheading the action in those marketplaces.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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