Five Critical Customer-Experience Management Capabilities for 2014

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Click through for five must-have customer experience management capabilities organizations should ensure they have in place in 2014, as identified by SDL's Howard Beader.

Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

As the number of interactions and touch points with customers continues to increase, from mobile to social to digital channels, the customer experience process has become extremely complicated – and unfortunately, the technology is left fragmented.


To streamline the process and strategy, CIOs should ensure they have resources in five key areas: Web content management, marketing campaign automation, ecommerce optimization, documentation and language/localization. Each provides unique benefits to enterprises – and ultimately – the consumer itself.

In this slideshow, SDL's Howard Beader walks through the five customer experience capabilities that CIOs and CTOs should ensure they are prepared for in 2014.

 

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