As the number of interactions and touch points with customers continues to increase, from mobile to social to digital channels, the customer experience process has become extremely complicated – and unfortunately, the technology is left fragmented.
To streamline the process and strategy, CIOs should ensure they have resources in five key areas: Web content management, marketing campaign automation, ecommerce optimization, documentation and language/localization. Each provides unique benefits to enterprises – and ultimately – the consumer itself.
In this slideshow, SDL's Howard Beader walks through the five customer experience capabilities that CIOs and CTOs should ensure they are prepared for in 2014.
The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ... More >>
Six key issues that CIOs and CMOs are collaborating on to preserve positive online customer experiences and protect their businesses. ... More >>
The brands that are attracting and retaining customers successfully are leveraging data to better target consumers. ... More >>