As the number of interactions and touch points with customers continues to increase, from mobile to social to digital channels, the customer experience process has become extremely complicated – and unfortunately, the technology is left fragmented.
To streamline the process and strategy, CIOs should ensure they have resources in five key areas: Web content management, marketing campaign automation, ecommerce optimization, documentation and language/localization. Each provides unique benefits to enterprises – and ultimately – the consumer itself.
In this slideshow, SDL's Howard Beader walks through the five customer experience capabilities that CIOs and CTOs should ensure they are prepared for in 2014.
Savvy innovators across many industries are now changing traditional business models and creating new marketplaces built on advanced algorithms and technologies. ... More >>
The holiday season is an important one for retailers, but as shoppers become more savvy, every detail retailers can glean about shopper behavior can contribute to the bottom line. ... More >>
The Crowd2Shelf Contest is a national campaign to find the next great innovation and grant the opportunity to sell in Staples stores and on Staples.com. ... More >>