Five Critical Customer-Experience Management Capabilities for 2014

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Five Critical Customer-Experience Management Capabilities for 2014-7

As the number of interactions and touch points with customers continues to increase, from mobile to social to digital channels, the customer experience process has become extremely complicated – and unfortunately, the technology is left fragmented.

To streamline the process and strategy, CIOs should ensure they have resources in five key areas: Web content management, marketing campaign automation, ecommerce optimization, documentation and language/localization. Each provides unique benefits to enterprises – and ultimately – the consumer itself.

In this slideshow, SDL's Howard Beader walks through the five customer experience capabilities that CIOs and CTOs should ensure they are prepared for in 2014.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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