"CEOs have always said 'we focus on our customers,' but Big Data is making it possible to do this in a truly differentiated way," says Miles. "Companies can really put the customer at the center of everything they do." In the coming year, CEOs and their organizations will further work to learn how to best collect and analyze data and use it to enhance engagement with customers. "The companies on the leading edge are moving beyond just data collection to actually empowering their employees to better engage with customers in a real and meaningful way. This is what will move the needle in translating data to dollars."
"CEOs face no shortage of tough challenges coming into 2014," says Stephen Miles, founder and chief executive of The Miles Group, which advises top CEOs and boards globally. "From our work with CEOs and boards this winter, we've identified the things that are front of mind for them this year."