E-Commerce: 5 Strategies to Drive Revenue over the Holidays

Email     |     Share  
1 | 2 | 3 | 4 | 5 | 6 | 7
Next E-Commerce: 5 Strategies to Drive Revenue over the Holidays-5 Next

Add Chat Support

Harris Interactive found that 75 percent of customers believe it takes too long to reach a live customer service agent, which not only can impact conversion, but also significantly reduce the chances a customer will return. In order to give online customers quick access to customer support, think about adding a chat agent to some of your most popular pages, such as during checkout. Many plug-and-play tools are available for a small fee that easily allow you to quickly implement chat windows directly into your website, which can give you the boost in customer service you need to get customers to follow through on their transactions.

With retail sales continuing to gain traction throughout the year, there's little doubt that the holidays (November and December) will be a major revenue driver for U.S. retailers. According to eMarketer's holiday sales preview forecast, total U.S. retail sales will increase 3.3 percent over the same period last year to $884.50 billion, while e-commerce sales will jump to $94.71 billion, representing 10.7 percent of total holiday retail sales — the largest portion ever.

With this historic shift towards e-commerce, it's going to be more important than ever that retailers have the right pieces in place to successfully capture that online traffic and drive conversions. Especially for retailers with both brick-and-mortar locations and online shopping destinations, creating the right omnichannel experience will be key. Aberdeen Group Inc. claims that companies with the strongest omnichannel customer engagement strategies retain an average of 89 percent of their customers, as compared to 33 percent for companies with weak omnichannel strategies.

In this slideshow, SheerID has outlined small changes that retailers can make now to generate both conversions and revenue in the two biggest shopping months of the year.

 

Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

 
More Slideshows

eCommerce16-290x195 E-Commerce: 5 Strategies to Drive Revenue over the Holidays

With an historic shift toward e-commerce, it's more important than ever that retailers have the right pieces in place to successfully capture online traffic and drive conversions. ...  More >>

Global33-290x195 2017 and Beyond: How Digital Innovation Will Impact the World

Digital innovation is by far the biggest influencer, changing the way we do just about everything, from shopping to communication to running a business. ...  More >>

DistilNetworksWebScrapping0x The Ubiquity and Danger of Web Scraping

In addition to posing a critical challenge to company branding, web scraping threatens sales, SEO rankings and can undermine the integrity of content that took resources to produce. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.