Developing Tech: What's Next?

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Consumer Demand Pushes Tech Horizon

Click through for technologies that must evolve to keep up with ever-growing consumer demands, as identified by Esmeralda Swartz, chief marketing officer at MetraTech.

A number of hot topics in IT won't be going away anytime soon: cloud, the Internet of Things (IoT), Big Data and wearables, just to name a few. The staying power of these ideas is evident in how entire industries continue to develop and adjust to the demand they have created. However, these technologies are all reaching key breaking points in their evolutions where they need to deliver better offerings; the current standard will soon be subpar.

When these technologies first came on the scene, we all had lower expectations for what they should deliver. For example, the IoT was such a groundbreaking concept that we initially felt like it could do no wrong. Any IoT technology was immediately an exciting prospect, almost regardless of the real value of the offering, which often centered around a single use. However, what once was revolutionary is quickly becoming old hat, and our expectations are on a steady incline. This isn’t just the case for the IoT; the same is true for several trends that are moving beyond their initial tech-craze stages.   

Consumers will start to require more utility from tech, and the enterprises behind the scenes will be forced to rise to those expectations. We’re looking for convenience, assuming immediacy and demanding personalization in all aspects of our lives. In this slideshow, Esmeralda Swartz, chief marketing officer at MetraTech, now part of Ericsson, has identified technologies that will need to step up and deliver at a higher level or risk being left behind.


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