Debunking Five Common Email Myths

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Multiple Recipients

MYTH: If you want a response, you should add multiple recipients in the "to" field.

REALITY: If you want a response, you should add one recipient to the "to" field, and the other recipients to the "cc" field. Yesware's study analyzed emails that were sent to two people, and found that reply rates were over 10 percent higher when one of the two recipients was cc'd. By putting only one person in the main send field, the full onus of responsibility to respond is on that one person, as opposed to diffusing that responsibility out to two individuals.

On average, Americans spend more than a quarter of our workdays on emails. That's an enormous amount of time pulling employees away from being more productive, making sizable contributions to their teams, or finishing up everything else in a timely manner to get home to their families.

Yesware, the data-driven sales company, pulled together the top five email myths and tested them against an analysis of 500,000 emails gathered from 1,000 users to figure out what's true and what's not. Everyone wants to work smarter and get out of the office faster; with the new info from Yesware, we can all understand when the best time of day is to send an email, whether to use "cc," or what subject line length will get you the fastest reply.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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