Debunking Five Common Email Myths

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Email Subject Line

MYTH: Email subject lines should be brief.

REALITY: In Yesware's study, the length of a subject line had no impact on the open or reply rate. That being said, there are some subject line characteristics to consider. In the study, certain words did have an impact on the open and reply rate. For example, emails with the words "steps," "campaign" and "next" in the subject line had the highest open and reply rates, and emails with the words "calendar" and "online" had the lowest.

On average, Americans spend more than a quarter of our workdays on emails. That's an enormous amount of time pulling employees away from being more productive, making sizable contributions to their teams, or finishing up everything else in a timely manner to get home to their families.

Yesware, the data-driven sales company, pulled together the top five email myths and tested them against an analysis of 500,000 emails gathered from 1,000 users to figure out what's true and what's not. Everyone wants to work smarter and get out of the office faster; with the new info from Yesware, we can all understand when the best time of day is to send an email, whether to use "cc," or what subject line length will get you the fastest reply.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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