CRM Adoption and Gamification: Tips for Success

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What Is Gamification?

Gamification is the use of game mechanics and experience design to digitally engage and motivate team members. Just as a game encourages people to participate and interact, similar tactics in marketing and business circles can help prospects, clients and employees come closer together and become more involved with the brand.

Gamification isn't a new concept or practice, but it continues to be a growing trend and topic among executives. Why? Because it can be a way to drive revenue and improve efficiency.

According to a report from consulting firm Capterra, the customer relationship management (CRM) market is on pace to surpass enterprise resource planning (ERP) as the largest grossing enterprise software sub-segment. That growth statistic shouldn't be surprising – if your business has customers, chances are you've either implemented a CRM solution or you're thinking about it.

CRM isn't just a sales tool. The finance and IT departments, customer service representatives, even executives who want to analyze data captured through the solution need to know how to utilize its various components. How does a company that has invested in CRM make sure that various internal audiences are using the CRM solution correctly and accurately? Gamification could be the answer for many.

In this slideshow, Chuck Ingram, director of CRM at Tribridge, a technology services firm, provides his thoughts on gamification as a way to ensure that companies are making the most of their CRM investment.

 

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