Creating a Positive Mobile Experience

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Personalize it!

Regardless of the approach you take for mobile site design (whether employing a responsive design or delivering a dedicated mobile site), personalized experiences are still a must. Your core site experience needs to deliver the right content to the right user at the right time in the right format based on the device being used. Context is king, and your personalization solution needs to detect each individual device as a referring source, and hopefully geo-location as well. These two critical pieces of information about user context should give an organization all the information they need to provide what feels like a unique and individual experience across all digital touch-points.

We live in a BYOD world. It's just a fact that mobile devices are now part of our everyday lives. We use them to stay in touch, to entertain us, and increasingly, to find information we need quickly. While mobile presents organizations with a significant opportunity to engage people wherever they are, many organizations have not yet found the right formula to create and deliver a quality mobile experience. Here are five tips, identified by Jess Iandiorio, vice president of product marketing at Acquia, to help organizations get started in creating great mobile digital experiences.


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