Creating a Positive Mobile Experience

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Consider responsive design

Not every device has the same screen size and resolution. Responsive design advocates maintaining a single website for all devices and device resolutions. It allows a site to adjust its layout depending on the size of the screen; basically, instead of shrinking the entire site to fit the screen, items on the page can stack and flow differently, creating a longer page where text, images and buttons stay at a size that is still easily viewable on a smaller screen. The goal is a seamless viewing experience that looks and feels consistent when viewed on any device.

We live in a BYOD world. It's just a fact that mobile devices are now part of our everyday lives. We use them to stay in touch, to entertain us, and increasingly, to find information we need quickly. While mobile presents organizations with a significant opportunity to engage people wherever they are, many organizations have not yet found the right formula to create and deliver a quality mobile experience. Here are five tips, identified by Jess Iandiorio, vice president of product marketing at Acquia, to help organizations get started in creating great mobile digital experiences.


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