Creating a Positive Mobile Experience

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Remember the end user

Before beginning any project, it's critical for the IT team to clearly define the end user and understand why users are accessing your mobile site in the first place. Whether the mobile site is designed for commerce, for sharing content, or to connect people through communities, the end-user experience must be top of mind. At the end of the day, it's really about making their experience as seamless and enjoyable as possible.

We live in a BYOD world. It's just a fact that mobile devices are now part of our everyday lives. We use them to stay in touch, to entertain us, and increasingly, to find information we need quickly. While mobile presents organizations with a significant opportunity to engage people wherever they are, many organizations have not yet found the right formula to create and deliver a quality mobile experience. Here are five tips, identified by Jess Iandiorio, vice president of product marketing at Acquia, to help organizations get started in creating great mobile digital experiences.


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