Consumer Attitudes Shifting Toward Virtual Doctor Visits

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Key findings

  • Three quarters of consumers indicate they are comfortable with the idea of communicating with doctors using technology instead of seeing them in person.
  • In China, Russia and Mexico, nearly three-quarters of consumers would be comfortable communicating with a specialist using virtual technology (e.g. video chatting, text messaging) for a health condition.
  • More than 60 percent of consumers from Germany, Japan and the U.S. indicate being comfortable with the idea of being treated by a specialist using virtual technology.
  • Patients and citizens will give up anything, including cost, convenience and travel, to be treated at a perceived leading health care provider to gain access to trusted care and expertise.

Cisco recently announced at the Healthcare Information and Management Systems Society Conference the results of the Cisco Customer Experience Report focused on health care. The global report examined the perceptions of consumers and health care decision makers (HCDMs) on the patient experience in health care.

The results of the report demonstrate that as information, technology, bandwidth, and integration of the network become the center of the "new world," both human and digital aspects are key parts to the overall patient experience. These components lead to more real-time, meaningful patient and doctor interaction.

The survey studied the views of consumers and HCDMs on sharing personal health data, participating in in-person medical consultation versus remote care and using technology to make recommendations on personal health. Views on these topics differed widely between the two groups (consumers and HCDMs) and the ten geographies surveyed. 

The global report conducted in early 2013, includes responses from 1,547 consumers and HCDMs across 10 countries. Additionally, consumers and HCDMs were polled from a wide variety of backgrounds and ages within each country. 

 

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